Catch Of The Day
We brought the problem of beach pollution to the people for Surfrider Foundation. First, we organized beach cleans up with local Surfrider chapters. We then packaged the trash to look like seafood and showed up at local farmers markets. The labels detailed different threats to the world's oceans.
The stunt was picked up by multiple blogs, news outlets and award shows. According to Campaign Brief, Jeff Goodby named it as one of his favorite ideas when judging the Andys.
Butts-N-Bitts
Condom Strips
Plastic Surprise
Aerosol Valu-Pack
Styrofoam Bites
Condo Loaf - We addressed over development of coastal regions
Private Beach Mix - Privatization was also a major concern.
They Can’t Protect Themselves
Surfrider Foundation asked us to high light beach pollution in a way that hadn't been seen before.
First, we uncovered a new insight into the familiar problem. Marine life has no natural defenses against manmade threats. To get that point across, we created OCEAN ARMOR, a collection of life-sized, internationally inspired armor for different sea creatures. The massive sculptures were created by theatrical artists who had worked on such blockbusters as Transformers, Star Wars and Pacific Rim. They donated all of their time.
The collection was displayed at different galleries and featured in an integrated campaign.
Animal Friends
We’re all animals and the world is our home. So let’s do our best to look out for each other. Surfrider Foundation Chapters distributed posters throughout Southern California to help promote coastal conservation for the animals that call the ocean home.
Stop Offshore Drilling
Offshore drilling is damaging to the ocean and it’s destroying the local marine life’s habit. The print campaign helped raise awareness of the issue and drove people to surfrider.com to where they can get the facts that politicians and oil executives aren’t telling the public.
