Juan Cruz Bobillo

Creative Director / Creative Producer / AI Creative Integration Director

AI Creative Integration Director at Mostro –– Integrating AI into creative processes bridging the gap between AI artists, filmmakers, and the commercial production side of the industry.

Co-Founder, Executive Creative Director & Creative Producer at IM More Agency — a Creative Production Agency focused on growing brands and non-profits through digital, broadcast and social media.

Partner & Executive Creative Director at IM –– Insight Media, a multicultural ad agency with over 14 years of partnership with DIRECTV.

I was born and raised in Buenos Aires, Argentina. Graduated from Economic studies, Art Direction & Creative Writing and kicked off my career in advertising at Saatchi & Saatchi in London, Young & Rubicam, and VegaOlmosPonce in Buenos Aires.

After being awarded at Cannes, Clio and the London Festival I landed in Y&R Miami where I crafted major campaigns for regional markets for Sony, Dell, and AT&T.

Later moved to California and spent nearly a decade at Saatchi LA producing work for Toyota, Surfrider Foundation and T-Mobile, earning creative recognition at the D&AD, Communication Arts, The One Show and Andys awards.

I went independent in 2013 partnering with IM (Insight Media) launching and managing our Hermosa Beach office on the West Coast, driving national campaigns for DIRECTV for over a decade and evolving the company into a bi-coastal, multicultural full-service ad agency.

That paved the way for the birth of IM More Agency – our own Creative Production Agency offering creative production services for both brands and ad agencies such as WOW!, ESPN, MGM, OnePlus, JSD Agency and 3HeadedMonsters.

In the past year, I dove headfirst into the world of Artificial Intelligence, and generative audiovisual tools, embracing a year full of learning, experimenting, and expanding our AI capabilities. This adventure included producing an AI-driven short film (GEEKFOOT) and integrating AI into our clients’ projects.

Now, I'm channeling all these experiences into creative AI production by connecting AI filmmakers and artists with brands. My hope is to bring together the finest talents in the field pushing the boundaries of creativity and technology.